to
persons
In the book Made to Stick, brothers Chip and Dan Heath explain how some ideas become powerful and unforgettable, and they codified this process through a model they call SUCCESs — Simple, Unexpected, Concrete, Credible, Emotional and Stories — to show essential elements that make an idea “stick”, that is, make a deep impression.. At […]
Why do some experiences last forever while others are lost in memory?
to
persons
In the book Made to Stick, brothers Chip and Dan Heath explain how some ideas become powerful and unforgettable, and they codified this process through a model they call SUCCESs — Simple, Unexpected, Concrete, Credible, Emotional and Stories — to show essential elements that make an idea “stick”, that is, make a deep impression.. At […]
